Students explore different ways campaigns appeal to emotions to motivate their audiences to act. Students apply their understanding of positive and negative emotional appeal to a create their own campaign on the importance of exercising. Students debate the merits of positive versus negative messaging and whether one approach should be valued over the other.
Get the Roadmap and Report to unlock the work of over 300 leading scholars, educators, practitioners, and others who spent thousands of hours preparing this robust framework and guiding principles. The time is now to prioritize history and civics.